Search Engine Optimisation (SEO)

When you hire PSM, you get much more than just another full-service digital agency. We have a huge range of experience in display media, paid search (PPC), search engine optimisation (SEO), content marketing, analytics, creativity, design and development. It is this in-depth knowledge and experience that allows us to achieve consistent, measurable results across all channels for our clients. We believe in working closely with your company, developing a thorough understanding of your business and your goals. This allows us to create marketing strategies that efficiently maximise your ROI, by developing the effectiveness of every digital channel.

With the rapid advances being made in technology every day, it is easy to get distracted from your original goals, becoming instead focused on the ‘next big thing’. At PSM, we specialise in cutting through the clutter, and seeing past the glitter of fancy, but empty technologies. Instead we dedicate ourselves to finding, and utilising, what actually drives conversions. The insights we gain help us produce predictive models for customers, as well as maximising customer profits, and optimising experience. We have built up our business model so that all areas operate seamlessly together. We match the most powerful strategies, with the finest minds and technicians in the business, to create innovative strategies that will maximise your conversion rates, and optimise performance.

No matter what the task at hand, our focus is always on customer satisfaction. We create in-depth solutions with real substance. We take the time to get to know you and your business, so that we can create solutions tailored to meet your exact requirements. Whether we are optimising the conversion rates of your website, helping you develop a product, or determining effective media buys, we will ensure we achieve the best results for you, every time. We have the skills and technology to provide in-depth consumer information, such as matching up online engagements to offline sales, and analysing behaviours to identify the most valuable customers.

Services

Research & Strategy

Understanding user personas is what drives great strategy. Our strategic engineers dedicate themselves to fully understanding the consumers they are analysing. They meticulously research and immerse themselves in understanding and developing strategies based around consumer needs. It is only after they have developed these insights that they create their strategy. The strategies themselves will capture, persuade, and drive consumer conversions.

  • Business Analysis & Strategy
  • Competitive Audits
  • Goal/KPI Definition & Measurement Approach
  • Strategy Development
  • Audience Segmentation
  • Big Ideas / Concepting
  • Content Subject Matter, Delivery & Execution
  • Data & Analytics
  • Digital Media
  • Email & CRM
  • Mobile
  • UX Personalization Planning
  • Consumer Research & Analysis
    • Audience Activation
    • Customer Journey / Path-to-Purchase
    • Multi-Step Testing Roadmaps
    • Surveys
    • User Engagement

Paid & Owned Media

Paid search marketing in an effective and helpful tool during the conversion process, and one that PSM uses. By developing customer segmentation models, we are able to more effectively aim our marketing efforts at certain groups based around device types and keyword categories. This allows us to increase the efficiency of our marketing efforts, by focusing on certain key areas of your business.

We have developed an understanding of display media that allows us to draw out its effectiveness, using display media tools to maximise the effectiveness of our marketing strategies. Unlike other companies, our approach to marketing is dynamic and flexible. We create and modify strategies that will fit perfectly with your services.

Paid Search-Media Planning & Activation

  • ROI Analysis
  • Bid Optimization
  • Keyword, Ad Group & Ad Copy Optimization
  • Landing Page Optimization

Paid Social Media Planning & Activation

  • FBX (Facebook)
  • Twitter Promotions & Retargeting
  • YouTube Distribution & Retargeting
  • LinkedIn Professional Audiences

Search Engine Optimization — Planning & Activation

  • Keyword Research & Analytics
  • Page-Level Optimization Elements
  • Page Content Recommendations
  • Link Building
  • Fine-tuning of Site Structure
  • Sales Pages
  • Promotional Pages
  • E-commerce Recommendations
  • Ongoing SEO-Related Site Maintenance & Support
  • Reporting

Testing and Optimisation

Testing and analysis are an integral part of our process. We use scientific processes to determine the best direction for performance and strategy. We develop a relevant hypothesis for your organisation, then collect and analyse data to prove or disprove it. All testing that we carry out is intended to improve the efficiency and effectiveness of any strategy that we develop. This will, in turn, maximise and optimise the results delivered to your company.

Audience Website Testing

  • A/B Site Content, Layout & Functionality
  • Conversion-Driven Usability Studies
  • Purchase Behavior
  • Site Activity Heatmap & Scrollmap Analysis
  • Site Visitor Recording
  • Traffic Source/Dynamic Site Content

Analytics and Insights

It is not enough to simply collect data. Data should be collected and analysed to generate insights. At PSM, our talented team are able to gather and interpret data, the results of which can be used to drive the direction of strategy. We can use strategy to target the right customers, as well as identifying any good opportunities for development.

  • Website Analytics
  • Conversion Funnel Analysis
  • Sentiment Analysis
  • Data Visualization
  • Campaign Analytics
  • Customer Segmentation Analytics
  • Customer Lifetime Value Analysis
  • Data Visualization
  • Tag Management Reporting
  • Custom UI Reporting Dashboards
  • Campaign Forecasting, Management & Reporting

User Experience (UX) & Design

User experience is a necessary part of making your company stand out from the crowd. At PSM, our team are experts at working together to create and develop a seamless user experience. One that will allow your clients to intuitively grasp and move through their experience of your digital media. We achieve this with multi-channel disciplines and processes such as:

  • Branding & Digital Translation
  • Persona Development
  • Creative/UX Strategy & Optimization
  • Information Architecture
  • User Journeys
  • Responsive & Interactive Design Concepts
  • Rich, Flash & Static Media Unit Creation
  • Dynamic Messaging & Media Creative
  • Data Visualization
  • Video Development
  • Editorial Services

Results

Below is a sample of just some of the results that we have achieved for our clients. PSM always strive to maximise conversion rates for our customers, by utilising the effectiveness of digital media, impactful, innovate technology, and talented, creative staff. If you want to know more, then feel free to contact us today.

Case Study 1 - Dental Boutique

  • 150% increase in traffic to website
  • Number of targeted keywords on Page 1 after first 4 months: 63

Case Study 2 - Capital Facility Services

  • 80% increase in conversion rate
  • 50% increase in organic visitors to website

Case Study 3 - Holistic Dental

  • Bounce rate dropped from 69% to 42%
  • Organic traffic increased to 39%

Case Study 4 – Botani

  • 20% conversion increase over 3 months
  • 25% increase in traffic over 5 months

For more information about our SEO services please visit www.platinumseo.com.au

Contact us today to get started with our SEO services

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Suite 810, 1 Queens Road,
Melbourne VIC 3004

Contact Us :

1300 631 167